Welcome To FirstAlert! - You've Been prioritized!
Complete your registration to activate your emergency response benefits and secure your place in Cotton’s FirstAlert! Program.
Finish Your Registration
24/7 Site Monitoring
Cotton’s Business Intelligence Center (BIC) provides real-time updates on weather and threats to help your team act fast and stay prepared.
Save Time
With preset rates, Cotton mobilizes immediately—FirstAlert! members get priority response during large-scale disasters.
No Cost to Sign Up
FirstAlert! is free with an active MSA. We simply partner with you on planning, repairs, and recovery.
Year-Round Support
Get disaster planning, tabletop exercises, and ongoing support to keep your team and property ready year-round.
- Already Have an MSA with Cotton?
- Welcome to the program. We’ll be in touch shortly to schedule your kickoff call and send your FirstAlert! Welcome Kit.
FirstAlert! Brochure
Download our FirstAlert! brochure to learn more.