Disaster response refers to the immediate actions taken in the hours and days following an event, including securing the structure, extracting standing water, stabilizing damaged areas and stopping secondary damage from continuing to spread. Disaster recovery is the broader process that follows, covering full restoration and reconstruction of the property to its pre-loss condition. Many contractors handle one phase but not the other, which creates a continuity gap and adds coordination burden for the property owner at the worst possible time. Cotton GDS manages both phases under a single contract, from the first crews on site through final reconstruction.